Monday, January 7, 2008

How To Be A Newsletter Writer For Hire

by Dr.Mani Sivasubramanian

Some weeks back, a business owner approached me to ask if I'd consider writing for his newsletter. I'm an infopreneur, and turning words into wealth in any form sounds attractive to me. I decided to try it out and found it interesting enough to keep doing it.

How can you be a newsletter writer for hire too?
- It's easy if you consider two things:

First - business owners are too busy doing things and often don't have the time or energy to manage their newsletter.

Second - if you have knowledge or expertise in an area, and are familiar with newsletter writing, it becomes more attractive for business owners to outsource the work to you than trying to do it on their own.

So the best way to become a newsletter writer for hire is to develop expertise in an area and find business owners in the niche to write for.

Become Expert in a Niche

If you are already an expert or specialist in a popular niche, good for you. If you are not already a specialist, you can become one by studying the available resources - websites, forums, newsletters, books and courses - until you are reasonably familiar with the niche.

Wait until you can confidently present yourself as a newsletter writer with some competence and knowledge.

Develop Expertise as a Newsletter Writer

The best way to learn the intricacies of publishing a newsletter is to do it yourself. Pick a subject you have skills, knowledge or experience with. Then start becoming a newsletter writer for real.

Create complete issues. Publish them electronically, or even in print. Offer them to your own audience. Gain experience in the various steps of the process. Figure out how to overcome hurdles and solve problems.

Find Business Owners To Contact

Search for relevant businesses that may be able to use your newsletter writing skills to add value to their customers and prospects. If you have gained expert status in dog training, look for businesses that sell things to dog owners like dog food, dog collars, dog kennels and more.

Once you have a list of potential businesses that may find your skills as a newsletter writer of value, approach them to discuss a proposal where you manage their newsletter for them in return for a payment.

Make an Irresistible Offer

When you contact the business owner, remember to focus on the right 'angle' - what's in it for them. Don't harp about your knowledge, expertise and skills at writing. Instead, sell them on the value of having a newsletter.

Teach them how it opens up a line of communication with their prospects and customers. Show them how they can run product endorsements and special offers within the content of their newsletter and generate more sales. Explain how their newsletter will brand their business and attract buyers more frequently to their store.

Once they are convinced that publishing a newsletter is in the best interests of their business, you can start positioning yourself as the best person to be their newsletter writer and create a newsletter for their business.

Run projections about how much extra profit you will help generate for their business, and then show how the rates you charge will come out of added profits, making it a zero cost venture for their business, one with infinite upside potential to grow their business massively.

By becoming expert at a niche topic, learning the intricacies of being a newsletter writer, and identifying a target market of related businesses to write for, and then convincing them to let you write for their newsletter, you can take advantage of this overlooked infopreneur opportunity and profit in a big way - easily.

About the author
Dr.Mani Sivasubramanian is an Internet infopreneur who has helped hundreds of business owners build online information empires. For more powerful tips, ideas and secrets about achieving success and building massive wealth visit

No comments:

© 2008 Business Goodies